Branding
Aspen's All-Star Dog Biscuits
During the pandemic, Steven started making his own dog treats for his family dog, Aspen. As the word spread, many other furry friends grew to love these all-natural biscuits. But like any growing business, they needed ownable visuals that could set them apart from the competition.
I created a flexible suite of brand assets for the Aspen’s team to implement, along with an easy-to-produce visual direction for packaging. I knew I wanted Aspen himself to be at the center of the brand, but in a way that didn’t rely on cheap caricatures or cartoons.
Role:
Logo System, Branding, Copy
You didn't think I'd let you get this far without seeing Aspen did you?
