Brand Campaign
Carvana Haulerdays
At the end of a particularly challenging 2020, Carvana wanted to bring some much-needed joy to their customers and employees. And nothing brings more joy than a holiday card from someone you love… except maybe a new car in your driveway.
Using holiday cards as inspiration, I designed a monoline illustration mixing holiday and automotive imagery. This system was applied to 80 Carvana Haulers, a Car Vending Machine, and a quirky commercial parody, all with the goal of spreading “Haulerday” cheer to thousands of customers, drivers, and passersby across the country.
Role:
Illustration, Environmental graphics
Using the Atlanta, GA vending machine bay, we provided a place where customers could see
their new ride delivered through a frame of illustrated joy!
Getting your car delivered by a giant vending machine is a pretty cool gift, so why not wrap it like one?
Remember that quirky ad I mentioned? Here it is! Introducing Carvana Cruisers: the must-have gift of the holiday season!
Collaborators
Creative Direction: Paul Keister, Evan Boswell
Copy: Ryan Dowling, Sam Lowy
Photography: Andrew Langdal