Visual Identity
Carvana Spark Tech Conference
Carvana's SPARK conference isn't your average tech meetup—it's a celebration of the brilliant minds and disruptive ideas that fuel the company’s success.
For the inaugural event, I developed a visual identity that put our innovative attendees in the spotlight. Inspired by the sticker-covered laptops of the tech wizards who work at Carvana, I created a system of clever, colorful designs that adorned everything from hotel keys to stadium screens. Each sticker told a story, featuring phrases and symbols that resonate with our audience, resulting in a bold, premium experience that felt as unique and energetic as our team members themselves.
Role:
Art Direction, Design, Environmental Graphics + Wayfinding
Collaborators
Creative Direction: Elliot Fuller
Copy: Sean Thomas
Animation: Logan Penciu, Dallas Clark