Brand Campaign
Traditional Medicinals: Where Wisdom Meets Wellness
After 50 years in business, one of the biggest tea brands in the U.S. was due for a revised brand platform. And with decades of creating a harmony between natural healing practices and scientific research, only Traditional Medicinals could make the claim of “Where Wisdom Meets Wellness.”
Using the iconic sub-brands of various products along with the vibrant colors of natural herbs, we implemented a dynamic color system to help organize messaging and visuals. We also created a new “pill” motif for a visual representation of the balance of nature and medicine.
Role:
Design, Photoshoot Art Direction, Web Design
Traditional Medicinals seeks out certified organic plants or plants organically growing in the wild to ensure sustainable growing practices, healthier soil and environments, and to avoid synthetic chemicals, pollutants, and pesticides. So we aimed our focus on herbal beauty and a design system built around their sub-brands.
Collaborators
Primary Art Direction: Lauren Laspisa
Copy: Sam Lowy, Oliver McCutchen Jr.
Photography: Erin Scott