Brand Campaign
Traditional Medicinals: Compostable Overwrap
Traditional Medicinals is dedicated to making products that are healthy for both consumers and the planet—including their packaging.
For the launch of their new compostable overwrap, I developed an art direction that blended brand imagery and colors with textures inspired by recycled materials. I collaborated with an animation studio to ensure every frame and transition of our explainer video stayed true to the art direction and worked with a web dev team to create a microsite in the current web structure.
With this new packaging, Traditional Medicinals will lessen the quantity of non-compostable waste generated by their products.
Collaborators
Copy: Sam Lowy
Animation: WowHow Studios