Visual Identity
Carvana Racing Jimmie Johnson Partnership
Carvana really wanted to shake things up for their second season as Jimmie Johnson’s IndyCar sponsor. So we came to the table with bold colors and expressive photography that celebrated Jimmie in a fresh, playful way that felt high-end and on-trend, yet authentic, engaging, and professional.
Inspired by the vibrant colors of the new Carvana brand, along with their signature halo motif, we created a dynamic pattern library, activation + fan merch materials, and a templatized social media system.
Role:
Art Direction, Design, Social Media Design, Environmental Design
Activation + Merch
Carvana’s sponsorship helped Jimmie Johnson realize his dreams of being an IndyCar racer. So we wanted to give fans a dream experience of their own by inviting them to interact with a mini (but still giant) vending machine for a chance to win a diecast model of Jimmie’s race car, custom Carvana Racing shirts, and more.
Social Media Art Direction
Our templated approach to social media helped both the design and social teams create posts for real-time news updates and events while maintaining a cohesive look and feel across the grid. This allowed us to expand the world of Carvana racing, and even design assets for JJ's inaugural Indy 500 performance in real time.
Collaborators
Creative Direction: Evan Boswell, Paul Keister
Design Partner: Rachel Garozzo
Photography: Shutterstock, Daylon Barr