Brand Campaign
Nalgene 75th Anniversary Campaign
Let’s go back to the 1960s, when two nature-loving scientists hit the hiking trails with some of their uber-durable and lightweight lab bottles… It sounds strange, but this was the beginning of the original—and arguably most iconic—reusable bottle, Nalgene. Today, the bottle is the go-to for hikers, travelers, athletes, and everyday adventurers.
To celebrate 75 years as the original in portable hydration, Nalgene wanted a campaign that paid respect to its roots and looked toward the future. To show the brand is truly the OG, I used a visual motif of retro prints, trail maps, and archival photography to create a logo system, bottle designs, and a brochure for influencer kits.
Role:
Art Direction, Logo System
Collaborators
Creative Direction: Emilee Durrett
Copy: Sam Lowy, Oliver McCutchen Jr.
Product Renders: Kevin Kaszuba
Product Photography: Saltwater